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Ultimate Resources For Mobile Web Application Design

Posted by Harshad

Ultimate Resources For Mobile Web Application Design


Ultimate Resources For Mobile Web Application Design

Posted: 09 May 2013 08:01 AM PDT

The advancements of smartphones have improved the quality of mobile web development. It is now possible to generate entire webapps using only HTML5 and CSS3. Coupled with many JavaScript libraries the possibilities for mobile development are endless.

mobile app resource

In this post, I have put together just over 70 resources for developing mobile websites and web applications. This collection is more focused on HTML5 / CSS3 / JS webapps as opposed to frameworks or native applications. The purpose is to give your mobile webapp a similar look & feel commonplace with native interfaces.

PSDs & UI Graphics

Free PSDs are generally the most helpful assets to web developers. If you are not savvy in Photoshop then it can be stressful attempting to design a beautiful interface. Likewise this set of graphics will include plenty of buttons, forms, textures, toolbars, and other helpful GUI kits.

iOS 6 GUI PSD

The mobile GUI kit by Teehan+Lax is an infamous resource for all mobile developers. Even native iOS programmers genuinely enjoy this mobile kit for the precision of each element. All of the buttons, gradients, dropdowns and menus look exactly as they would on a native iPhone 5.

graphics iPhone 5 gui freebie psd

Android Interface GUI

Similar to the first GUI kit we can also find mobile elements related to Android-based native applications. Depending on how you want to style your mobile webapp these two graphics packs may provide everything you will need. Sticking with basic styles will make your designs appear more blended into the device.

Android graphics gui design kits freebie

Passbook iOS6 App UI PSD

As for more advanced UI kits we have this awesome iPhone app design PSD. This is for a mobile app Passbook which includes a series of screenshots from different pages. The whole design is layered and free to download.

ios iphone app freebie psd download interface

Tooltip iOS App UI

Menu tooltips are not as common but this doesn’t mean they serve no purpose in an HTML5 webapp. The icons and button styles may be repeated either through images or CSS3 codes. This will give you a leg-up on the competition with a rich interface style.

tooltip freebie psd interface mobile graphics

Fresh iPhone UI Kit

The designers over at MediaLoot publish both free and premium content. However a lot of their free content is still of exceptional quality. This UI kit is labeled Fresh iPhone and displays a helpful iOS app design. You can work with the PSD graphics to duplicate similar title bars and gradients/textures in your own webapp.

Fresh iPhone ui kit freebie download psd

@2x Navbar

Another fairly obscure element is the tabbbar found on many iOS applications. Mobile websites do not often have a means of using this properly since the switching between pages would require some JavaScript. But if you are going this route you will be providing a more native feel to the application. And using this free PSD, it’ll be much easier to customize the gradient and icons.

navbar psd freebie graphics ios mobile

Leather iOS Menubar PSD

The top toolbar design is also a prominent area of screen real estate. Especially for mobile applications where you do not often have room for a big flashy header. Check out this free PSD which offers a leather textured iOS-style top menu bar. It has easy customization for different color schemes and provides a much cleaner UI for developers.

leather texture mobile ios toolbar topbar

Free iPhone UITabBar PSD

This particular iPhone UI PSD kit released by Virgil Pana is an exciting look into designing native iOS interfaces. The PSD graphic includes a top title menu bar along with a footer tabbar. Plus the center tab icon is actually inflated to be larger than the rest, a common design style among iOS app developers.

iphone mobile ios ui pack tabbar freebies

Raindrop iOS Toggle

Toggle switches are actually native to iOS devices but not found anywhere in HTML5/CSS3. Using this PSD graphic you may attempt to build a similarly styled toggle switch with a more pleasing color scheme. The backgrounds are much deeper than the normal interface elements plus the text is also larger and easier to read.

randrop ios slider on off switch

Cloudy UI Kit

365psd is an amazing website which is still publishing new freebies continually every day. Going back in time a bit I want to reference the Cloudy UI Kit which is full of amazing graphical elements. We can find buttons, search bars, sliders, on/off switches, dropdown menus, and tons of other cool stuff.

cloudy user interface kit psd freebie

Map Pointers

So many native Android and iOS applications will focus on geolocation. HTML5 web applications have also been created around APIs such as Google Maps. And these mini map pin icons are the perfect companion for any style of mobile webapp.

mobile map pointers pins graphics geolocation

Mobile and Web UI Kit PSD

The “Mobile and Web” UI kit is fantastic when putting together your average run-of-the-mill interface. These are not common styles but they provide developers with an excellent starting point. The PSD is completely free to download and includes plenty of elements to choose from.

mobile web user interface kit freebie graphics

Mobile iOS App Navigation

Some mobile designers will use a fixed top navigation bar as opposed to mirroring the iOS tabbar effect. This free PSD graphic is built around the very idea of mixing the tab buttons into a fixed toolbar. You can update the gradients and icons to blend nicely into any theme.

mobile ios navigation buttons toolbar design

Mobile Downloads UI Freebie

DeviantArt is a great community full of very talented artists. This particular freebie download includes a mobile app screen featuring loader bars. When making an advanced webapp you may need to handle avatar uploads or similar content posted by users. This window UI should provide an excellent starting point.

freebie mobile downloads uploads loading interface

iPhone Wood UI

The wood texture is another great feature we will find all around the Web. Both full-screen websites and mobile apps have been pushing out more interest towards detailed textures. This PSD freebie has some tabbar icons and a top toolbar which is worth checking out.

freebble wood user interface designs graphics

iPhone App UI Freebie

We saw a similar mobile iPhone UI PSD earlier in the list and I want to mention this kit as a companion. The features here are dialed down to appear more commonplace. The gradients and buttons are very simple and will match almost any design type.

iphone ui freebie psd downloads topbar toolbar

Twitter iOS App Icon

The iOS app icon style is brilliant and reflects the current advancing era of technology. I feel this PSD freebie is a good piece of design inspiration for young app developers. It is very simple to apply meta tags into your HTML5 webapp for styling a custom iOS icon graphic onto your user’s homescreen.

freebie download psd icon app ios designs twitter

Flat GUI Elements

The flat metro-style web elements are growing in popularity. Mobile webapps can benefit the most since they are working with very small screens. However some designers would rather not go this route and feel the more detailed graphics will catch the eye. It is worth a peek to see if these elements could work well in your own layouts.

flat metro website user interface mobile graphics

Mobile Quick Menu PSD

This freebie PSD offers a mini vertical quick menu with icon links for navigation. Theoretically the user may tap on the nav header which will animate to display more links. This is one amazing freebie and it is worth keeping in your mind for use on any future projects.

freebie menu graphics dropdown nav psd

UI + UX Mobile Fold

Recently we published an article explaining how to build a sliding mobile nav just like this PSD. By using a bit of jQuery the process is very simple and does not require a lot of development knowledge to implement. Check out the freebie and see if you think this would be worth investigating.

iphone mobile user interface ux psd graphics

Mobile Templates

The process of sketching out your mobile webapp can be difficult. It is often more tempting to jump right into coding and detail the layout afterwards. But taking the time out for planning your results can be a huge help. This small collection of mobile stencils and wireframes should help you out with this task. I have included wireframing templates for both Android and iOS devices.

iPhone 5 Homescreen Template

Would you want to check out how your app icon will look like on the homescreen of an iPhone? This free PSD template is the perfect solution. Attach your app icon into the PSD and scale it down to overlap the blueprint icon. You can get a sneak preview and this provides a nice graphic to be published somewhere on your website.

iphone homescreen icons design interface ui

iOS App Icon Template

Almost every iOS designer/developer must know about Michael Flarup’s iOS Icon template over at Pixel Resort. Recently he purchased a top-level domain for AppIconTemplate.com where you can download this free PSD. I must 100% recommend grabbing this freebie if you plan to support your mobile webapp to be saved onto the iPhone homescreen.

ios app icon templates psd freebie

Google Play/Android App Icon Template

And in a similar vein we also have a beautiful Android app icon template for designers. This is also a free download and the PSD is set up much in the same way as above. However the standard icon sizes are much different compared to iOS. And if you are developing for both platforms you will want to check them out anyhow!

google android play icon app template psd

AppView iPhone UI Theme

I like to think of the AppView theme as more of a template for minimalist designers. This PSD set will include all of the typical interface elements you expect to find in iOS applications. It makes the perfect starting ground for adding your own content and setting up basic page templates for your webapp.

iphone ui freebie templates appview

Android UI Template for Fireworks

Developers who are going after the Android graphics style will want to look into this UI kit for Adobe Fireworks. It is a free download and provides an excellent source of common screens for your mobile webapp.

fireworks ui template vector elements

Lookamore

The Lookamore Android UI Kit is absolutely stunning when it comes to basic templates. You will definitely want to check out the entire freebie which is full of PNG icons and other mobile elements. The resource includes HDPI resolutions which are even better on hi-res screens.

hdpi high dpi resolution display ui kit graphics

iPhone 5 Grid

When constructing your basic webpage template, this grid PSD may be of some use. The iPhone 5 is everywhere and lots of Apple enthusiasts have already picked up the new technology. The horizontal grids should fit similar into iPhone 4 and 4S devices, so it makes for a revolutionary template.

iphone 5 grid template psd freebie

Illustrator Template for iPhone

For users of Adobe Illustrator this iPhone template design will be a much smoother transition. The UI kit is more of a wireframing template for mobile webapps. You can choose from a dozen various screens and manipulate the elements to fit perfectly with your own layout.

iphone illustrator vector freebie ios adobe

Android Sketch Stencil

These Android stencils are another tool for building your core wireframe. Keep in mind that your mobile webapp does not need to mimic either of the mobile operating systems. But it does help using the default elements as a starting point for your projects.

iphone sketch stencil ui kit wireframing templates

iPhone Sketch Elements AI

Similarly you can find Adobe Illustrator elements and stencils used for iPhone app interfaces. These AI kits will include vector sketches which may be resized and scaled down without any quality loss.

iphone template sketch elements ai

Wire Devices Freebie

The wireframe devices are a nice tool when originally building templates for various smartphones and tablets. I do not think this is a freebie which will help everybody. But it is worth looking into the details if you plan on launching a multitude of mobile webapps.

freebie psd wire iphone ipad devices tablets

Interface Sketch

I just recently found this Tumblr page which is full of helpful freebies. These templates are actually loaded into Google Drive and they are all free to use. Another example of something which may not help everybody, but these interfaces will be useful to a specific sect of designers.

interface iphone sketches psd freebie download

iPhone App PSD Template

This freebie iPhone app PSD template is courtesy of PixelsDaily. Their library includes many helpful mobile graphics but this particular iPhone interface offers a tabbar and icon sets. Plus a homescreen and content page design for your own customizations.

iphone app template psd freebie ui

Icon Sets

What mobile webapp would be complete without a series of related interface icons? Think about all the places you will find these glyphs and symbols. The top navigation toolbar and bottom tab bar areas will frequently use icons to represent button actions. Plus you may embed icon sets into your page content for a more visual approach on mobile screens. Most of these collections will include a retina version along with the standard icon sizes.

30 Free Vector Icons

To start off the icon sets I found this beautiful collection of vector icons from Dezinerfolio. Since the icons are vector-based they may be easily resized and positioned for retina devices.

deziner folio website freebie vector icons

Free iPhone Toolbar Icons

PixelPress Icons are actually marketed as iPhone app toolbar icons. The glyphs are styled as white-to-grey and should be used on a darker background. Also the icons are totally free for personal and commercial use.

free iphone app toolbar icons glyphs mobile uitabbar

Gemicon

The Gemicon set has to be included within this series of resources. Their pack offers over 600 icons which are beautifully crafted and will fit into any layout with ease.

Gemicon website free icons pack uitabbar

Free iOS Tabbar Icons

Another series of perfect iPhone toolbar app icons. When redesigning your ideas for an iPhone UITabBar in HTML5/CSS3 it may require a lot of extra time squashing bugs and UI fixes in different browsers. But with such powerful interface features it will be worth the effort.

ios iphone tabbar user interface designs

100 Retina Glyph Icons

Just recently Speckyboy published a collection of free retina glyph icons for mobile designers. These icons may be used anywhere in your layout and can also be placed @2x for high DPI screens.

freebie vector icons set gallery ui iphone

MFG Labs Icon Set

MFGLabs has a good track record of releasing freebies into the design community. The landing page really stands out as you can see how these icons may be placed into a typical layout style. Grab a free download of the pack and toy around in your own time.

mfglabs freebie icons psd mobile tabbar

Web0.2ama

These well-designed icons are also useful in typical mobile content areas. Not all mobile webapps will need loads of icons aside from interface features. But the collections are all free of use and free to download.

iphone glyph icons design freebie ios downloads

Android Developer Common Icon Set

Most of the collections we have seen pertain towards Apple-inspired iOS icons. However the Android GUI pack also have a lot of native icons you can find. And this freebie set is perfect for mobile developers who are looking to mimic the Android interface feeling.

common app icons set glyphs freebies

Clean Icons

Clean Icons from IconDeposit are a bit too small for use in tabbar elements. But they are just the right size and shape for interface features and toolbar buttons. The graphics are colored white to gray but you can update the colors & effects in Photoshop.

glyph icons set freebies transparent

350 Freebie Glyphs

The brankic icon set includes over 350 glyphs for use anywhere in your mobile webapp. These were originally designed as iPhone tabbar icons but they are perfect for any interface. Check out their gallery and you may be surprised at the many variations.

freebie glyphs icons mobile 350set pngs

IconBeast Freebie Pack

The IconBeast freebie pack is also full of beautiful glyphs for iPhone tabbars. The grey-colored pack includes over 300 icons which are sized out for retina devices.

ios freebies png pack set icons downloads

Device Storage Icons

This mini device storage pack really stuck out to me and I wanted to include the set here in our mobile resources. These are monocolored icons which fit nicer into your content, in paragraphs, or in menu buttons.

device storage mini icons set freebie

Rectangle Icons

The rectangle icons are another solution for bare content aesthetics. These can easily be updated in size and color, plus they will fit nicely into any mobile layout.

dribbble green freebies icons set download

Shades of White

The Shades of White are strangely built for a more deeply colored background. This BG may be your iOS-style title bar. But it could also include a content widget or webapp footer area.

white icons set freebie download packs

Icns Free PSD

As opposed to the other icon sets, this pack is built into a free PSD as opposed to vectors or PNGs. This means you have the ability to move the icons and update their sizes, colors, and textures right inside Adobe Photoshop!

native white icons gradients freebie set

Native Android Icons

Finally we have some more native Android-based mobile UI icons. This freebie is an excellent addition to the set which is mostly controlled by iOS styles.

vector icons iconset native freebies download

Online Tools

Admittedly there are not as many online tools and webapps used for building mobile sites. However the tools which are online can provide lots of help in expediting the development process. Web tools can make your job easier by providing HTML5/CSS3 code templates, icon generators, smartphone demos, and lots of other goodies too.

MakeAppIcon

MakeAppIcon is possibly the greatest tool online for mobile developers. If you do not have the time for resizing and creating the different icons, this webapp will handle the job for you. It is completely free to use and will work with all the common icon formats.

free web tool webapp online converting ios icons sizes

Icons DB

If the icon sets listed above are not enough you can always check out the Icons DB. Their database is packed with new open source GPL icons for use in your own applications. Just do a search on the website or click any of the related tags in the sidebar.

Icons DB database website webapp online tools resource

Mobile HTML5

Mobile HTML5 isn’t as much of a webapp as an online resource. Their page is coded with a graph displaying all the differences in rendering mobile HTML in browsers. This takes into account many of the different iOS apps, along with Android-based web browsers.

html5 compatibility chart browsers mobile webapp

HTML5 Mobile Webapp Videos

Treehouse is a new online learning library which helps developers to pick up new skills. Their video library includes CSS3, HTML5, jQuery, and even Objective-C programming. This page in particular handles HTML5 development for mobile web applications. Check out some of the features to see if you would be interested in studying any of the topics at hand.

treehouse videos learning online mobile webapp development

Mobjectify

Mobjectify is a mobile wireframing toolkit which works directly in-browser. Just navigate onto the homepage and you will be setup with your own workspace. It is a fun tool even if you are not familiar with the wireframing process.

mobjectify mobile wireframing toolkit resource

Mockup Designer

Mockup Designer is a tool hosted at Github which is free for everybody. They provide very basic interface elements for structuring your own layout. Extremely helpful if you are just getting started building layouts for mobile webapps.

Github Mockup Designer webapp tools free

Manymo

Manymo is an online tool for emulating mobile browsers. You can double check if your webapps are behaving properly without even owning the original devices. The basic services are free to use and generally provide excellent results.

manymo mobile webapp website browser emulator

Initializr

If you do not have a bare-bones HTML5 template then I recommend checking out Initializr. It is a free web tool which will bundle and package HTML5/CSS3 codes as a template for your projects. This will save you time during development and dramatically cuts down your coding requirements.

HTML5 project initializer website webapp initialize

Open Source Code

The final piece to building a mobile webapp is the code. All frontend developers have at least heard about responsive web design. I want to point out this is not always the way to go when building mobile webapps. However many of these plugins and code frameworks allow for mobile responsive web design, which is great when supporting desktop browsers too. You will also find code snippets which mirror the native effects of Android and iOS smartphones.

Jo Mobile Framework

The open source Jo framework provides an easy solution to HTML5 mobile webapps. Not all developers will feel comfortable using a framework. But it is a solution if you are interested in testing other 3rd party templates.

joapp webapp html5 css3 designs

iOS.js

iOS.js is a powerful JavaScript library which updates the look and feel of your webpage. It will force certain features to behave as if they are rendered natively on an iPhone. There is very little support for non-JavaScript users but it’s a nice library worth some attention.

iosjs javascript library open source freebies

jQuery NiceScroll

jQuery Nicescroll is a really cool plugin for mobile web developers. This will add native scrolling bars onto any elements you choose. These are much better than the Mobile Safari toolbars which extend up into the browser header.

ios javascript nicescroll plugin freebie github open source

iTabbar

Remember all those tabbar icons and glyphs we provided earlier? They can be used in conjunction with this free script iTabBar. This will provide a basic HTML5/CSS3/JS framework used in creating mobile webapps with the need for tabbed navigation.

itabbar ui interface design open source uitabbar

Lungo

Lungo is an HTML5 cross-device framework for building native mobile webapps. It is supported by Android, iOS, BlackBerry, and Palm OS. The codes are fairly easy to implement and definitely worth checking out when you have the time.

html5 mobile framework open source lungo developments

iOS ScrollPane

You know how you can flick left/right on the iPhone home screen to switch between icons? This exact effect has been duplicated for the web as a jQuery plugin. iOS ScrollPane is a free resource for your webapp to duplicate the same home screen effect.

ios jQuery plugin scrollpane freebies home screen

PhotoSwipe

When comparing mobile responsive slideshow plugins I will have to recommend PhotoSwipe. Their documentation is very simple and the support is phenomenal. Both smartphones and tablet PCs will benefit from this jQuery plugin.

responsive slideshow mobile jquery plugin swipe webapps

iOS-Style jQuery Mobile Theme

Another awesome package on Github is this iOS-style jQuery Mobile theme. Most frontend web developers know about jQuery Mobile which offers a dynamic HTML5/CSS3 mobile interface. If you enjoy their library then you’ll definitely want to try out this theme which replicates iOS native applications.

ios iphone jquery mobile webdev template theme open source

jQuery slideToucher

slideToucher is a jQuery plugin for adding swipe-to-slide panels into your mobile app. These will not work the same in your desktop browser with the mouse navigation. So although this plugin can be great for mobile users, it is not ideal for responsive websites.

mobile webapp plugin sliding panels layout

Sencha Slide Navigation

Sencha Touch is an exciting mobile HTML5 framework used for building in-browser webapps. This code will help you implement a sliding navigation feature into any Sencha mobile app.

sencha slide swipe navigation touch effects

LimeJS

Along with the typical mobile web applications there are lots of designers who are interested in HTML5 mobile games. This open source Lime.js library is an HTML5 framework for in-browser games. It supplies native touch gestures and it also supports powerful extensions through JavaScript codes.

lime.js open source mobile html5 gaming framework

Custom Content Scroller

Out of all the jQuery plugins here I think the Custom Content Scroller is my favorite. This will mimic the iOS style of sliding content which may be applied onto any div or section on the page. You can swipe to scroll or click & drag on the semi-transparent OSX-style toolbar.

jquery plugin custom content scrollbar open source webapps

Junior Framework

Junior is a much more polished and refined HTML5 framework for building mobile webapps. Their website has a lot of demos and the documentation is very easy to read. It may require a bit of initial upfront work to nail down the basics, but it is a step forward in supporting mobile HTML5 webapps.

HTML5 Junior framework freebie open source download

iOS-Style Checkboxes

We all know about the native ON/OFF switches found within iOS. This jQuery plugin will allow you to style any input form checkbox element to behave like a slider. The codes are free to download and very easy to get going on any website.

ios mobile iphone framework checkboxes jquery plugin

Luckyshot HTML5 iOS Template

The Luckyshot template is a free open source HTML5/CSS3 project for building layouts similar to iPhone and iPad applications. The whole framework is built without any JavaScript and it is fully responsive to fit naturally into all monitors and mobile screens. Anybody looking for an HTML5 solution to natural iOS webapps should definitely check out the Luckyshot framework.

templates ios iphone ipad mobile elements source code

Final Thoughts

This exhaustive collection of mobile codes and GUI kits should provide a library for new developers. As trends advance we will likely see a whole new onslaught of tools and resources being published online. I am hoping this guide will offer a bold starting point to getting your webapp idea launched on the right foot. But if you have any questions or additional resources we may have missed, feel free to share your thoughts in the post discussion area.

    


International Marketing: Why Cultural Awareness Is Important

Posted: 09 May 2013 06:01 AM PDT

Cultural awareness among international traders, is not as new as marketing pundits believe it to be. When the East India Company came and began spice trade in India in the 17th century A.D., they gave special significance to Indian cultural values to get into the thick of things. But competition, perhaps, was not particularly stiff at that point of time, although early traders are aware of the potential it has in their trading strategy.

coca cola japan ad

Nowadays, companies that are going global with their products have to contend with local companies who are armed with vast knowledge on how the locals react to a certain cultural pulse.

They had also established their presence much earlier – they were there first. Thus, the newcomers must make sure that their products and promotional techniques are sensitive to cultural values of the people to leave a good impression of their branding.

Crossing the barriers

Cultural awareness should be applied in every aspect of marketing: in selling, label-printing, advertising and promotion of products. It covers language, the lifestyle and the behavioural patterns of the people in the country of interest. Of course the company should print in the local language, but that’s not where the language barrier ends.

Companies have to be aware of what their brand names will do to their company image on foreign shores. As an example, Koreans pronounce Hyundai as "hi-yun-day" but when it comes to producing marketing advertisements in the US, it is pronounced "Hun-day" (sounds like Sunday).

hyundai

The change makes it easier for people in the US to pronounce the brand which is an important step to popularizing the car brand. At other times, the brand name means something else in the country for instance, the name for the baby food maker ‘Gerber’ is French for vomiting! Most of the time, the brand is rebranded under a different name to avoid embarassment.

For more info on different name variations in different countries including Unilever’s signature move with its Heartbrand ice cream brand (here’s a list in Wikipedia, translated) check out the answers in this forum.

It’s in the details

It’s not just the language used in the labeling or a TV commercial made to promote your company products, how the ad is created can make a lot of difference.

For instance, a car manufacturer should ensure that its ads take note of the position of the driver’s seat. An ad showing a left-handed drive vehicle would not work in a country where the driver sits on the right-hand side. The commercials should also be sensitive while using dialogues and slogans in its content.

Speaking of slogans, there are a lot of instances when translations became a source of embarassment for a company brand. An infamous (yet unconfirmed) example is at hand: ‘Come Alive with the Pepsi Generation‘ was translated to ‘Pepsi will bring your ancestors back from the dead’ in Chinese.

pepsi

With all the possibilities of mistakes that could happen, why bother translating to the local language at all? Apparently, more than 70% of consumers are more likely to buy a product that is sold in their local language; the percentage is 10% higher when it comes to buying goods online. It is essential for companies to adapt to local preferences if they want their product lines to succeed.

The Bane of Current Issues

There are also certain current issues that may force a company or organization to take a step back and re-evaluate their marketing slogans. For instance, in 2003, Hong Kong’s Tourism Board released their slogan, "Hong Kong will take your breath away" to help promote tourism via billboards and magazine ads.

hongkong will take your breath away

This unfortunately occurred right before the SARS (severe acute respiratory syndrome) outbreak. The worst thing about the whole situation was that shortness of breath is one of the major symptoms of SARS. The tourism board quickly made the change to a new yet less-than-original "There is no place like Hong Kong", but by then some of the magazines were already making their rounds in the UK.

Product specifications

Understanding customer preferences is a tricky issue, even when it comes to the serving size of your product. This issue is dependent on local cultures and also the consumption level of consumers of the region. For example, cereal isn’t a preferred choice for breakfast in Asian countries, so there isn’t much motivation to produce it in large servings (or boxes).

It is also not a smart move to push products against the local culture, but if you are confident in your product, it is all right to be adventurous (and experiment with various serving sizes). When testing new markets with new products, there will always be the risk of suffering losses so one should always do their homework when it comes to culture-influenced preferences.

Getting the brand out there

Customers are reluctant to buy without first hearing or knowing about a new brand. When mobile phones entered India in the late 90’s, people were not willing to make outright purchases. The rich did but mostly out of curiosity that were induced by promotional adverts and the hype generated by company branding exercises. As soon as call rates subsided, a big market was created and people thronged everywhere to buy one.

It’s hard to convince one to buy, or even try a product that came out of nowhere. Customers would make the shift from hearing and knowing about a product, then recognizing the brand that produces it before trying out the product.

Helping customers make this connection with their brand and products is essential and that’s where cultural awareness comes into play. If entrepreneurs use and implement their knowledge, it would immensely help in developing a successful international marketing strategy.

    


How To Create Custom Keyboard Shortcuts For Office 2013 [Quicktip]

Posted: 09 May 2013 03:01 AM PDT

Everyone knows that common keyboard shortcuts not only improves your productivity but also increases your overall typing speed. However, not all actions on Office 2013 have default keyboard shortcuts, some of these common actions include, changing font color or size and strikethrough text.

Assigned Key

It would be fun to have shortcuts for these actions though especially when you have to do them over and over and over again.

In this post, we’ll show you how to assign shortcuts to these actions. This trick we are showing you works for almost all commands you can find on Office 2013, namely Word, PowerPoint and Excel, the more common Office products.

Custom Keyboard Shortcuts For Word 2013

Out of the 3 Office products we’ll be featuring here, only Word has the option to use custom keyboard combinations to trigger an action. Keys that we suggest to use would be a combination of Ctrl, Shift and Alt followed by a letter.

Here are some examples:

Start Word 2013 and navigate to the Options section by clicking on File > Options.

Word 2013 Options

Then navigate to Customize Ribbon and you’ll find ‘Keyboard shortcuts’; click on the Customize button next to it.

Word Keyboard Shortcuts

Let’s first explain the things you see on this new window that pops up.

Commands are the actions you normally do on Word, for example Bold and Italics. These commands are in Categories based on the tabs in Word, e.g. the ‘Home’ tab or ‘Page Layout tab.

This arrangement means you’ll easily find the command you want to customize as a keyboard shortcut.

Customize Keyboard Word

We’ll now demonstrate how to add a keyboard shortcut to the Strikethrough command on Word. You’ll notice there is no shortcut key for Strikethrough — the ‘Current keys’ box is empty.

No Shortcut Key

Click on the ‘Press new shortcut key‘ box and personalize a keyboard combination shortcut. In this case, we used Alt + S.

You can see that the combination Alt + S is not taken because it’s unassigned. This is important as you do not want to double assign a combination. After that click on Assign.

Keyboard Shortcut

You can see all the assigned shortcuts you have for each command in the ‘Current keys’ box. If it is empty that means you have yet to assign a shortcut to the command. Click Close when you’re done.

Assigned Key

Now whenever you highlight text with your mouse, you can press Alt + S to Strikethrough it. Again, this is not just limited to Strikethrough but any command you set with a keyboard shortcut combination.

Custom Keyboard Shortcuts For PowerPoint & Excel 2013

There are some limitations creating shortcuts on PowerPoint and Excel as you don’t get as much flexibility compared to Word. However, adding keyboard shortcuts is simpler for both PowerPoint and Excel.

Let’s use the example of the AutoSum button. When you need the values of certain fields added up together, you use the AutoSum function. It’s handy to have a keyboard shortcut assigned to that if you are doing your bookkeeping, for instance.

To add a keyboard shortcut to AutoSum, right-click on it and select ‘Add to Quick Access Toolba’r.

Excel Shortcut

It’ll be added to the top left corner of Excel, in the same row as the ‘Save’ and ‘Undo’ icons.

Excel Quick Icon

To activate this shortcut, all you have to do is hit the Alt key on your keyboard. You’ll see a number corresponding to the shortcut, in this case it’s the number 4 that activates the AutoSum command.

Excel Key

You can do the same thing to any other command or action you need to use on both PowerPoint and Excel (this also works for Word). Just right click on the button and Add it to Quick Access Toolbar.

PowerPoint

    


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