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Promoting Yourself Via Print: Ideas, Tips And Examples

Posted by Harshad

Promoting Yourself Via Print: Ideas, Tips And Examples


Promoting Yourself Via Print: Ideas, Tips And Examples

Posted: 29 Nov 2012 11:52 PM PST

Editor’s note: This is a contributed post by Danielle Directo-Meston, a copywriter and blogger for NextDayFlyers, a leader in brochure and business card printing. She has experience in journalism and design in print and on the web, and was a red carpet reporter in a past life. L.A.-born-and-raised, she likes blogging about her city’s hidden gems, traveling, eating Pocky, and exercising her right to unnecessary hyphens.

Opportunity knocks at the oddest of places: you could be at a big conference for design professionals where potential clients are everywhere, or at a coffee shop talking to a local business owner in need of creative services, or even at at a music festival that’s perfect for spreading the word, guerrilla-style, about your skills.



(Image Source: Bugar Mate)

You know your online portfolio proves your design chops, but sometimes taking out your smartphone or tablet to showcase your website just isn’t convenient. Often times, you’ll be in a situation where you’re pressed for time and need to make a memorable impression on the spot.

Every Opportunity Counts

Whether you’re a graphic designer, web designer, artist or photographer, you know how important it is to stand out from the crowd when it comes to getting your name out there. And when it comes to assembling a portfolio kit together to send to potential employers, you’ll need to include not just your contact information, but also samples of your work.

In this post, we are showcasing some inspiring ways you can use print products to spread the word about what you do, while “wowing” someone who could use your creative skills somewhere down the line.

1. The Business Card

The first obvious go-to for any creative professional is a business card, but thinking outside of the box will make a huge impact on potential clients. Your business card isn’t just a way to pass along your phone number on a rectangular piece of glossy cardstock; it’s also an opportunity to give someone a sense of your capabilities.

Design Tips

Here are some tips to make full use of your business cards:

  • Use your card as your canvas and showcase an example of your work.
  • Take advantage of double-sided printing and use the back of your card, too.
  • Alternate sizes or materials that are related to your craft, style or interests are also good ways to give someone an idea of your personality, creativity, or business. Instead of the standard high gloss UV coating, try using a matte finish instead.
  • Rounded corner cards or folded cards are also interesting ways to make your business card stand out.

Examples

Graphic designer Mark Dormand used the back of his card to show his illustration work.

Dennis Ventrello designed his business card as a mini-resume as part of his self-promotional package.

Dane Holmquist is a talented illustrator, graphic designer and typographer – you can tell by the way he’s designed his own letterpress business card.

Artist Bubi Au Yeung illustrates her creative style with examples of icons she’s designed on the back of her business card.

Bugar Mate‘s business card has been die-cut to resemble the viewfinder of a camera.

Mackey Saturday‘s unique letterpress business cards are made of laser-etched wood veneer with metallic ink.

Multimedia professional Noah Norman named his business Ancillary Magnet, then used business card-sized magnets as a way to share his contact information.

Jamie Reed‘s version of the classic "Wooly Willy" cleverly shows off his fun personality and graphic design abilities.

This business card designed by Luis Cabrera for a small film production company was printed on thin plastic and die-cut to look like a section of film.

Karen Cornish‘s fold-out meishi (Japanese-style business cards) illustrates her design and bilingual skills.

This business card for Brazilian cargo transport company TAM designed by Eduardo Quadra and Eduardo Araujo cleverly folds into a little box.

2. Stickers

Everyone loves freebies, so why not give away free stickers of your work, logos, and other designs? Many artists bring them along to music festivals, trade shows and other events to stick around or hand out as fun self-promotional tools.

Examples

Designer Melissa Piombo‘s sticker pack.

Courtney Nienke created promotional stickers out of her illustration work.

Graphic designer and illustrator Charlie Wagers designed these die-cut stickers in the shape of a pocketknife – a handy tool he’s been known to carry around – to hand out at an art, design and music festival.

Joshua M. Smith, who designs as Hydro74, created a collection of silk screen prints and stickers as giveaways at trade shows and gallery events.

Fine artist Ana Bagayan made sticker sets of her latest collection of works as a giveaway on her blog.

3. Greeting Cards

The holidays are the perfect time to say "thanks" to your clients for their business! Sending a greeting card is a great way to stay fresh in their minds the next time they may need your services. Alternatively, you can also design free cards to give to friends, family and clients as a way to promote yourself.

Examples

Singapore-based design studio Lemongraphic created a holiday card to send to clients.

French design agency Murmure created this all-white greeting card to wish their clients the best in 2012.

Raw Toast Design created clever holiday greeting cards that also promote their services.

4. Postcards

If you’re looking for a way to promote yourself but feel a business card is too small a canvas, a 4 x 6" (10.16 x 15.24 cm) or 5 x 7" (12.7 x 17.78 cm) postcard will give you plenty of space to get your message across.

Many creative professionals leave their promotional postcards at local art galleries or coffee shops as freebies that also function as advertisements. Whether you’re a painter, graphic designer or photographer, postcards are a great way to raise awareness of your upcoming show openings.

Tips

  • Use the front of the card to show your work and print the gallery’s name and address.
  • Show dates and your contact information on the backside.
  • Before leaving your promotional items anywhere, make sure you have the approval of the business owner or manager.

Examples

Argentinian designer Gabriel Farsetti created these graffiti-inspired vector full-color postcards and used rounded edges to set them apart.

Irene in Singapore put together a clever way to promote her design work and find a job in the United States by creating a postcard to mail to creative directors. She used a dashed line to indicate that the postcard should be cut into sections.

If the recipient was not hiring, they could keep her information as a business card and share the second business card piece with another creative professional who could potentially need Irene’s services. The graphic designer even created custom stamps – a great way to complete the look!

5. Booklets & Brochures

Networking events are ideal for bringing booklets that are portable, but still provide enough estate to show examples of your work. A half-page booklet, CD-sized accordion fold booklet or even a DVD booklet using bookweight paper are all perfect for when you’re on-the-go. A handful of them can easily be thrown into your bag and taken to trade shows or conferences.

Full-page or landscape sized booklets are also great for self-promotional portfolio kits to send out to ad agencies or other companies who may be hiring and may be interested in seeing your samples printed on a larger scale. And when it comes to printing your resume, brochures are good alternatives to the standard letter-size page.

Examples

Canadian designer Hyun Cho used a CD-sized square booklet for his portfolio.

Luke Kin used a full-sized booklet as his design portfolio.

Instead of a standard-sized page, Steve Loftis used a tri-fold brochure for his resume.

As part of her self-promo kit, Yu Ping Chuang used an accordion-style full-page booklet for her portfolio.

6. Posters

People often tear out interesting magazine ads or pages featuring our favorite bands or actors, then tack them up onto their walls for inspiration or to represent who they are and what they like. Take advantage of this.

Creating self-promotional posters to give away at events or public places is a great way to inspire others with your own designs and advertise yourself. An 11" x 17" poster is the perfect size – it’s affordable to print; folds or rolls up into a manageable size; and can be displayed on a wall without taking up too much space.

Examples

This self-promotional poster by Jontue Hollingsworth (a.k.a. Headron Collider) illustrates his photography, design, and typography skills and "focuses on the idea of brand identification and what we as humans determine as beautiful."

This promotional poster by TinyTwiggette Design features a fun and playful illustration of animals while giving a sense of the designer’s creative style.

As part of his self-promotional mailer kit, New Zealand graphic designer Adam Wouldes created a punchy "Ice Cream’s Overated" poster which includes his website address and contact information.

British graphic designer Andrew Groves created this vector promotional poster that’s fun, humorous, and cheeky. Who wouldn’t want to brighten up the day with this colorful piece?

Johnny Kotze, managing creative director and CEO of South Africa design studio, The Motel, handed out this illustrated and screen-printed poster to agencies to promote his services.

Soy Han created a fold-out poster about himself and his work as a self-promo.

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  2. 6 Important Tips to Getting More Design Projects
  3. Login / Registration Form: Ideas and Beautiful Examples
  4. Land Your Dream Job With 25 Innovative Resume Ideas

CSS3 Image Reflection [CSS3 Tips]

Posted: 30 Nov 2012 06:40 AM PST

So far, we have discussed a lot of new properties in CSS3. Beyond that, there are actually a few other properties that are currently not included in CSS3 official specifications that are worth to try out, one of which is the box-reflect property that is initiated by Webkit. This property can reflect on the objects specified.

Basic Reflection

The basic implementation is quite intuitive; let’s say, we want the reflection below the real object. We can write:

  img {      -webkit-box-reflect: below;  }  

(Image source: Eight Weeks Of Bruce)

This example shows how we reflect an image below (the position) the object. But, in this case, we can also hold the reflection to the right, left, and above.

Reflection Offset

Offset is used to define the gap between the reflection and the real object reflected. Let’s see the code snippet below;

  img {      -webkit-box-reflect: below 10px;  }  

In the above code, we seperated the reflection from the real object by 10px;

(Image source: Eight Weeks Of Bruce)

Masking with Gradients

The reflection effect that we commonly see is the fade-out at the bottom and displaying only half or less of the real object. To replicate this kind of effect, we can apply CSS3 Gradients to mask the object, like so;

  -webkit-box-reflect: below 0px -webkit-gradient(linear, left top, left bottom, from(transparent), to(rgba(250, 250, 250, 0.1)));  

This code will result in the following presentation;

(Image source: What’s Liberal About The Liberal Arts?)

We can also use color-stop to control transitions and make the reflection look nicer:

  img {  	-webkit-box-reflect: below 0px -webkit-gradient(linear, left top, left bottom, from(transparent), color-stop(70%, transparent) , to(rgba(250, 250, 250, 0.1)));  }  

(Image source: Everything Matters!)

Alternatives for Firefox

This property, however, is only working in Webkit browsers (meaning Safari and Chrome) at the moment. To deliver the same effect in Firefox, you need another route: using -moz-element() function. This function essentially will generate or replicate the content from specific HTML elements. Let’s take a look at the following example;

We have an image wrapped in a <div> with moz-reflect id;

  <div id="moz-reflect">  	<img src="images/everything_matters.large.jpg">  </div>  

And, to hold the reflection, we will use :after pseudo-element, as follows;

  #moz-reflect:after {  	content: "";  	display: block;  	background: -moz-element(#moz-reflect) no-repeat;  	width: auto;  	height: 375px;  	margin-bottom: 100px;  	-moz-transform: scaleY(-1);  }  

The -moz-transform with negative scale is used to flip the generated object upside-down. Also, make sure the height is precise enough to the real object’s height to avoid unnecessary extra lines for positioning the reflection.

Unfortunately, there is still no easy way to create a nice reflection effect in Firefox using this practice. The code above will simply create the reflection, without the fade effect.

(Image source: Strange Bedfellows)

Further References

Related posts:

  1. CSS3 Repeating Gradients [CSS3 Tips]
  2. CSS3 Border-Image Property: Making Photos Really Cool!
  3. 6 Cool Image Captions with CSS3
  4. CSS3 Circular and Elliptical Gradients [CSS3 Tips]

Copy-and-paste Multiple Sentences Smarter with Cliptomatic

Posted: 29 Nov 2012 11:36 PM PST

If your line of work requires you to copy and paste many different and sometimes duplicated items, you’ll know that the Windows clipboard only holds one ‘copy’ at a time. If you ever wanted to be able to copy and paste multiple sentences, then you should try this advanced clipboard manager called Clipomatic.

Clipomatic

If you use Windows keyboard shortcuts all the time, then you should know that Ctrl + C is for copy and Ctrl + V is for paste – and you can only paste the last item that you copied.

With Clipomatic, you can paste what you’ve copied 10 times ago by pushing Ctrl + Alt + V (or a custom combination), then selecting one of your last 10 (or more) copies.

Start Using Clipomatic

Go ahead and download Clipomatic from this website. You’ll have a ZIP file with a single installer file inside. It is important to extract the installer. Right-click on the installer, click on Run As Administrator and go through the installation process. Note: You might need to restart your computer to get it running.

Clipomatic Install

You’ll know its running when you have the Clipomatic taskbar icon located on the bottom right corner where you can find more customizable options.

Clipomatic Taskbar

In the settings, you can customize the ‘Paste Key’ and number of copies to keep by changing the number of ‘Cache Items’. Instead of clicking to launch the program every time your computer starts up, you can choose to Load on Startup. As for other settings available, you do not need to change anything as it works fine on the default settings.

Clipomatic Settings

Clipomatic works with other text editing programs. However, try to select a Paste Key which is not a default keyboard shortcut of the program you’re using.

Copy And Paste More, Faster

Once you’ve assigned your Paste Key, you can begin copying multiple words or sentences. To paste, press your assigned Paste Key and a menu will pop up, showing you a list of things you have copied.

You can click on one of the copies or press a number on your keyboard to paste the corresponding sentence.

Clipomatic

Permanent Copies

You have the option of setting permanent copies that will always be shown in the menu. You edit this list by Right Clicking on the Clipomatic taskbar icon and going to Clipset Editor.

Clipomatic Permanent Settings

A new window will open. Make sure permanent.clipset is selected; you choose this by pressing the browse button (square button on top right) to browse for it.

Clipset Editor

Right click anywhere in the white box in Clipset Editor and select New. Another ‘Item’ window will appear where you can input a word or sentence that you want permanently in your clipboard. Click OK and add more items. Close the Clipset Editor when you’re done.

Add Permanent

Now, when you press your Paste Key, you’ll be able to paste whatever you have added into the permanent clipset.

Permanent

If you’re looking for a powerful and customizable clipboard manager, Clipomatic is a small and easy to use program that makes your Copying and Pasting process easier and faster. Would you be using Clipomatic?

Related posts:

  1. Copy and Extract Text From Images with GT Text [Quicktip]
  2. Manage Your To-Do Lists Across Multiple Devices With Any.DO
  3. Manage Newsletter Subscriptions Smarter with unroll.me
  4. Batch Rename Multiple Files with NameChanger [Quicktip]

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